Your Most Sustainable Competitive Advantage - Your Customers' Experience.
If you run a customer-oriented business, you may know this already. But do you have the band-width to mine it or the resources to develop it into the most powerful messaging you can have? Knowing what to ask and how to ask it is a skill. Knowing how to translate that information into results-generating marketing tools is both an art and a science.
Someone Who Knows.
You can start with one customer and one story. Eventually build a library of stories. Learn from the people who use your services. Integrate the experiences and the customer-specific perspectives into a program of integrated marketing that lives and breathes - and generates results.
Or, start with a master plan from the beginning that both informs your brand as well as drives measurable goals.