Electronic or print, targeted lead generation programs can be built either as a stand-alone project or an on-going program.
The attention-getting headline, the salient invitation to a carefully targeted prospect, the information they need to help address a problem. Understanding how these devices open a dialogue with your prospects and sustain that conversation until the purchase decision is made is the secret behind an effective lead gen program. Building in measurement and learning ensures your program has the insight to get better and be more effective.
Multi-touch programs for higher end prospects or quick learning opportunities for those in the late stages of the decision process. We can access decades of experience developing custom lead generation programs for B2B products and services that have a complicated sales proposition.