A custom program of regularly scheduled communication with prospects or customers.
Your program may employ scripted phone conversations, email messages, letters, and/or social media elements. The messages can incorporate information about online events, future webcasts, new case studies, white papers on specific issues. The program is built to assist your marketing and sales structure so that your universe of prospects have the information they need to move along the decision process and the means to raise their hands when they are ready for a sales interaction.
We work with you to define what makes a lead qualified and how to introduce that now qualified lead into your sales process. We define protocols for verification and feedback. We look to assure the lead is moving toward closure.